MY JOURNEY.

My journey into social media began at Virginia Tech, where I earned my Bachelor of Science in Clinical Neuroscience in 2023 and discovered a passion for sports storytelling through capturing collegiate athletics as a photographer.

What began as a creative outlet on the sidelines grew into a deeper interest in how stories connect with people and influence behavior, leading me to expand into social media and brand strategy at Nike.

During my time there, I contributed to global initiatives, including executing one of the brand’s first international surprise and delight activations, which strengthened my understanding of audience engagement at scale.

Now with the Detroit Pistons, I bring those experiences together, where I’ve helped develop and shape community management strategy.

As a social media professional, I’m dedicated to enhancing brand narratives and connecting with audiences through strategic storytelling.